Fueled by growing digital infrastructure, rising internet users and increasing smartphone penetration, India's direct-to-consumer (D2C) market has grown exponentially in the last few years. It is likely to become a $100 billion industry by FY25.

Over the years, the D2C approach has become a preferred choice of start-up brands as it offers a low barrier-to-entry eCommerce strategy, allowing brands to sell directly to the consumer.

Furthermore, there is a growing consumer interest in D2C brands. A recent Google report signifies that search interest in D2C brands in India rose by 533% in 2021. Backed by this growing consumer interest, today India is the world's fifth-largest retail destination, and there are over 800 successful D2C brands in the Indian market.

To mark the success of the rising Indian D2C brands, Forbes India partnered with Smytten, India’s largest trial and discovery platform, to identify and recognise the trailblazing D2C brands across the categories who stand out from their peers in terms of product quality, growth, customer experience, marketing strategy, innovation, sustainability and future potential. The marquee initiative aimed to celebrate the successful journey of D2C brands, which have disrupted the way consumers search, compare and shop for products in India and continue to take their ambitions a notch higher with every innovation.

The D2C Disruptors Awards ceremony was held on 15th December 2022 at Trident, BKC in Mumbai and was attended by industry stalwarts and founders/co-founders from top Indian D2C brands. The awards witnessed the presence of business leaders from across the country who came together to cheer on each other’s success as well as discuss India’s D2C future outlook.

The event was graced by the presence of eminent people from the industry, including Rajan Anandan (MD, Sequoia), Sonal Dabral (Ad Guru Creative Consultant, Sequoia), Shankar Prasad (Founder, Plum Goodness), Rajaram Shankar (Co-founder, Ital Veloce), Gaurav Nayyar (COO, boAt), Gaurav Khatri (Co-founder, Noise), Pawan Kumar Dasaraju (Co-founder, Mensa Brands), Sukhleen Aneja (CEO, The Good Glamm Group), Anshul Jain (MD, Lighthouse) and Bobby Pawar (Chairman & COO, Havas Group).

The event recognised and honoured 17 outstanding D2C brands that have made their mark in the ever-growing Indian market across various categories like Beauty & Personal Care, Health & Wellness, Food & Beverages, Home & Lifestyle, Mom & Baby and Sports, Fitness & Tech Wearables.

The winners were selected amongst 7 segments as follows:

• Best D2C brands over 5 years
• Best D2C brands under 5 years
• Sustainable D2C brand of the year
• Product innovation D2C brand of the year
• D2C Disruptor of the year
• D2C Marketing campaign of the year
• Tried & Loved - Smytten user choice award

The winners were decided through an extensive selection process involving a stellar jury panel with a wealth of knowledge and were recognised at a gala awards ceremony.

The winners of the biggest event in the D2C space are out. Here's the complete list of Forbes India D2C Disruptors Awards winners:

Note: The names of the brands are not arranged in any particular order.

Segment	Category	Brand
Best D2C brand over 5 years	Beauty & Personal Care	MYGLAMM
Best D2C brand over 5 years	Food & Beverages	VAHDAM INDIA
Best D2C brand over 5 years	Health & Wellness	SIRONA
Best D2C brand over 5 years	Home & Lifestyle	WAKEFIT.CO
Best D2C brand over 5 years	Mom & Baby	THE MOMS CO.
Best D2C brand over 5 years	Mom & Baby	BABYCHAKRA
Best D2C brand over 5 years	Sports, Fitness & Tech Wearables	NOISE
Best D2C brand under 5 years	Beauty & Personal Care	ST.BOTANICA
Best D2C brand under 5 years	Food & Beverages	COFFEEZA
Best D2C brand under 5 years	Health & Wellness	WELLBEING NUTRITION
Best D2C brand under 5 years	Home & Lifestyle	TRUSTBASKET
Best D2C brand under 5 years	Mom & Baby	MYLO
D2C brand of the year	Product Innovation	TEETH-A-BIT
D2C brand of the year	Sustainability	TRUE ELEMENTS
D2C disruptor of the year		BOAT
D2C marketing campaign of the year		SIRONA
Tried & loved - Smytten user choice award		PLUM GOODNESS
Tried & loved - Smytten user choice award		JUST HERBS