PLUM GOODNESS
Born in 2013, Plum is India's first 100% vegan beauty brand. We offer over 180 SKUs of cruelty-free & non-toxic products with a strong portfolio in skin care, hair care, body care and makeup, with an omnichannel presence. We are present in 250+ cities with 1,000+ assisted retail multi-brand outlets and 10,000+ unassisted outlets. We also have 12 operational exclusive stores and are planning to scale this up to 50+ in the near future.
Our products are formulated with what we call “good science”, proven plant-derived actives & lots of love. Delightful, safe and effective is what we strive to be. It is the clean way or the highway for us!
All our products are 100% vegan and 100% cruelty-free (we're PETA approved too!).