The Indian D2C industry is at its peak and is projected to be a 100 Billion US Dollar industry by 2025. More brands are seizing the opportunity to reach & communicate with consumers directly. This growth is fueled by the modern consumers' preference for personalized experiences and online shopping.

Smytten - India's largest tech-enabled D2C product discovery and trial platform aims to enhance how Indian consumers discover and experience products. The platform has now launched Smytten Pulse - The country's first AI and machine learning-backed platform for D2C brands, which helps them get data-driven insights and solutions to decode consumers's purchasing behaviour and data.

An extensive consumer survey was conducted across India with a sample size of 15,000 shoppers on Smytten Pulse. This study examines consumer behaviour, provides insights for D2C brands, and investigates innovation diffusion and demographic variations in attitudes.

To read the detailed version of the Emerging Consumer & D2C Trends report, please visit www.pulse.smytten.com